1. Introduction
Welcome to Bloomtree ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered social commerce platform that enables merchants to sell products across WhatsApp, Instagram, and Email channels.
By using Bloomtree, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Merchant Account Information
- Name, email address, phone number, and business information
- Payment and billing information (processed securely through third-party payment processors)
- Account credentials and authentication data
- Profile information and preferences
- Subscription plan details (Free or Pro)
2.2 Product Information
- Product images, descriptions, titles, and prices
- Product screenshots uploaded for AI extraction
- Product URLs from Amazon, Alibaba, or other e-commerce platforms for scraping
- Image URLs used for AI product generation
- Inventory levels and stock information
- Product categorization and tags
2.3 Order and Transaction Data
- Customer names, contact information, and shipping addresses
- Order details, quantities, and payment information
- Transaction history and order status
- Communication records with customers via WhatsApp, Instagram, or Email
- Payment processing data (handled by third-party processors like Stripe, PayPal)
2.4 AI and Machine Learning Data
- Screenshots and images processed through our AI Screenshot-to-Shop feature
- Product data extracted from images using AI technology
- Scraped product information from third-party websites
- AI-generated product descriptions and metadata
- Usage patterns and interactions with AI features
2.5 Technical and Usage Data
- Device information (type, operating system, browser)
- IP address and location data
- Log files and analytics data
- Cookies and similar tracking technologies
- Usage statistics and feature interactions
2.6 Social Media Integration Data
- WhatsApp Business API connection data
- Instagram account information and permissions
- Email service provider credentials and settings
- Messages and communications sent through integrated channels
3. How We Use Your Information
3.1 Service Provision
- Create and manage your merchant account
- Process and fulfill orders across WhatsApp, Instagram, and Email channels
- Display and manage product listings
- Provide AI-powered features including Screenshot-to-Shop, product scraping, and image-to-product generation
- Sync inventory across multiple sales channels
- Send order notifications and updates
3.2 AI and Machine Learning
- Extract product information from screenshots and images
- Generate product descriptions, titles, and metadata
- Optimize product images and visual content
- Improve AI models through training on anonymized data
- Provide personalized product recommendations
3.3 Communication
- Send transactional emails and notifications
- Respond to customer service inquiries
- Provide product updates and feature announcements
- Send marketing communications (with your consent)
3.4 Business Operations
- Process payments and manage subscriptions
- Prevent fraud and ensure platform security
- Comply with legal obligations
- Analyze usage patterns to improve our services
- Conduct research and development
4. Data Sharing and Disclosure
4.1 Third-Party Service Providers
We share data with trusted third-party service providers who assist in operating our platform:
- Payment Processors: Stripe, PayPal, and regional payment providers to process transactions
- Cloud Hosting: AWS, Google Cloud, or similar providers for data storage and processing
- Communication Services: WhatsApp Business API, Instagram API, and email service providers
- Analytics: Google Analytics and similar tools for usage analysis
- AI/ML Services: Third-party AI providers for image processing and product extraction
4.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4.3 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.
4.4 With Your Consent
We may share your information with other parties when you explicitly consent to such sharing.
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption of data in transit using SSL/TLS protocols
- Encryption of sensitive data at rest
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Secure payment processing through PCI-compliant providers
- Regular backups and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Your Rights and Choices
6.1 Access and Portability
You have the right to access, update, or request a copy of your personal information. You can do this through your account settings or by contacting us.
6.2 Deletion
You can request deletion of your account and associated data. Note that some information may be retained for legal or business purposes.
6.3 Opt-Out
You can opt out of marketing communications by using the unsubscribe link in emails or adjusting your notification preferences in account settings.
6.4 Data Processing Restrictions
You may have the right to restrict or object to certain processing of your data, subject to applicable laws.
6.5 GDPR and CCPA Rights
If you are located in the European Economic Area (EEA) or California, you have additional rights under GDPR and CCPA, including the right to data portability, the right to object to processing, and the right to non-discrimination.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Maintain your session and authentication state
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Provide personalized content and recommendations
- Enable social media integrations
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our platform.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place, including standard contractual clauses and adequacy decisions, to protect your data in accordance with this Privacy Policy.
9. Children's Privacy
Bloomtree is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.
10. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or business purposes.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: